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ABOUT BARONS CAMBRIDGE.

Find out more about what we do and our team.

Meet the team

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Kevin Appleton

Head of Business

Charles Aylard

BMW General Sales Manager
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Used Car Manager
  • Department BMW

Aidan Smith

BMW Product Genius
  • Department BMW

Alan Shutt

Local Business Development Manager
  • Department BMW

Anthony Murphy

Local Business Development Manager

James D'Arcy

Sales Executive & Motability Specialist
  • Department BMW

Jake Cummings

Sales Executive
  • Department BMW

Mohammed Elharrak

Sales Executive & Motability Specialist
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Will Giles

BMW Sales Executive
  • Department BMW

Robin Angell

BMW Sales Executive

Steph Johnson

BMW Sales Executive

Darren Lumley

BMW Used Car Sales Executive

David Hall

Aftersales Manager
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Department Aftersales

Andy Toseland

Workshop Controller
  • Department Aftersales

Nick Bell

Parts Manager

Sarah Moore

Service Advisor
  • Department Aftersales

Liam Bambridge

Service Advisor
  • Department Aftersales

Will Horner

Service Advisor

Charlotte Rowland

Retention Specialist

Mandy Taylor

Receptionist

Rebecca Hunneyball

Receptionist

James Trillwood

BMW Sales Executive

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Given conflicting service advice when speaking to two different service staff when making booking. All other aspects of the service went smoothly.

Service

it always works from start to finish.

Service

I remained at the showroom whilst the service was taking place. The staff are courteous, friendly and willing to assist with my queries regarding my service plan and updates to the navigation system. A Very Big Thank you.

Service

Faultless experience.

Service

Excellent service and very politeKept me updated with progress all the way

Service

This is now the third time the car has been to Barons and each time the service has been atrocious, it will not be going back. Treated like an inconvenience, daughter(whose car it is)definitely seen as a young girl that knows nothing taken advantage.

Service

Completed efficiently within the timeframe provided

Service

Service completed efficiently and on time

Service

Phone me.

Service

Nice environment, pleasant staff, nice loan car

Service

Some telephone difficulty when booking appointment - diverted elsewhere.

Service

everything carried out with car cleaned inside and out to a high standard

Service

The car was collected and delivered back after the servicing was carried out.

Service

I was advised that the service would be carried out while I waited and this was done within the timeframe specified.

Service

Excellent

Service

Listened to my problem and had one of the technicians check it before I left.Agreed there was an issue.Replaced front disks and pads. Found Service staff both helpful and professional.

Service

Everything explained in detail

Service

explained above.Train staff to let customers know a.s.a.p. that their vehicles are ready for collection....we have lives too.

Service

There is nothing that is too much trouble for the service team

Service

Seems appropriate

Service

I thought the cosy of the service was on the high side.

Service

I am having to return at some date to have a pollen filter fitted, as you had run out of stock on the 27/11/18, also I needed to wipe my car over on return to home, as you had used a dirty cloth to finish the car off. Problem also with add blue data.

Service

friendly professional service

Service

Nothing to fault

Service

Left message for service-no call back to make booking-checked car for tailgate fault-no courtesy car available until Christmas-said would phone me Monday after visit with news of courtesy car for earlier booking-still waiting 5th December!!

Service

Kept informed

Service

Due to the sales elements

Service

The car was serviced as expected and the communication was efficient.

Service

The inside of the car was not as clean as I expected.

Service

Nearly perfect but lack of customer parking is frustrating. It’s so congested that I was concerned that my car would be damaged in the overfilled carpark (my car was not in a marked bay when I picked it up)

Service

Highly professional service from start to finish

Service

From the booking of the service through to the discussion of the service report after completion of the job the staff helpful considerate and professional in their duties

Service

It is always possible to improve

Service

They took the problem seriously and spent a week investigating, but didn't find a problem. I was promised a follow up call to let me know the result, but never received one.

Service

Within 48 hours the coolant warning light came on and i had to top up with around 2 liters of water. There has been no further loss so can only conclude, that it hadn’t been checked.The car was left with was left covered in water marks after wash

Service

Servicing and video plus car wash very good. Service receptionist absorbed by computer to the extent of excluding customer. Unable to accommodate MOT at short notice due to overlooked expiration - nothing available for over 1 week. Went elsewhere.

Service

I did ask that someone look at my AC during the service to advice how to fix it. I had it fixed only a year ago so very annoying problem has happened again. They did not look at the AC do no solution given to me

Service

Very efficient services and also staff more than willing to talk about other vehicles even though I wasn’t going to buy one that day- they were still happy to advise

Service

They did a good job

Service

Once booked in and there on the actual day, the whole experience was very good. However, its very difficult to contact anybody on the service desk to make an appointment to start with, not enough staff on service desk!

Service

barons service is not a Elms standard

Service

Nice team of people who make the experience easy.

Service

I came in for the annual MOT. Had been calling repeatedly over time for a service but with no response. Car was then serviced on the day. Within 24 hours the parking lamp had blown. Am now in France. Will fix it here.

Service

car came back happy and clean.

Service

Booked weeks in advance stating that I was going to use my own insurance. Arrived and was told that I couldn’t and it was never their policy. Had used this since 2007.Had requested a courtesy car. Had to wait whilst a staff members car was found.

Service

Would have been 5* but had to wait about 45mins longer than expected, despite tno problems being found

Service

The showroom was clean and tidy with hot drinks and snacks available. I waited for my X3 to have its rear pads changed, (around 2 hours) and in that time about 4 different staff members asked if I was OK and could they get me anything.

Service

Great customer experience

Service

The team are straightforward to deal with and polite. Both Hayley and Gareth were very helpful and clear with timelines and the work being done.

Service

Everyone at barons are always great

Service

Service personnel were very hospitable, efficient and took time to answer questions.

Service

Staff engaged me on my car and the small problem I had with a couple of switches on the dash board

Service

Quick service with plenty of options to enable you to be comfortable whilst work is completed

Service

I thought the video you sent me was a bit imcomplete

Service

No one ever answers the phone. When it's answered, no one ever gets back to you. I'm constantly chasing the service department. I was told there was a problem with this and that this was being looked into.That was months ago and it's still a problem.

Service

The service given from members of staff has been excellent.

Service

There’s an error registered on the key reader that I’m aware of , I believed the error would taken into consideration and included but it was not :(

Service

I’ve lost 5 weeks off my MOT due to the company’s you’re using for bookings.I even queried the date because I thought it was too early and was told the booking was okay. Very disappointed.

Service

Work took longer than expected due to not starting until I had already been waiting half an hour.I appreciated the car being washed but it wasn't done particularly well and was still wet in places when the car was said to be ready

Service

Routine and consumable service items are fine but it's difficult to understand what a fault will cost even once it has been diagnosed

Service

The service was carried out as described and the car returned clean.

Service

Very quick and helpful

Service

Work carried out promptly and completed within a reasonable time frame that was pre-advised

Service

The BMW Emergency Service was excellent. However, the communication on progress was very poor. It took at least 5 follow up phone calls from the customer over 2 days before anyone called to inform us of progress with the repair.

Service

Good customer service, kept me informed on progress, diagnostics and negotiations.

Service

Told there was a keydrop only to find there was not, after wasting an hour looking. So had to make an extra journey the following morning to drop off keys

Service

Fast efficient service. Good communication

Service

Attention on the day was first class. However it took 2 months to get to that point for the minor warranty repairs.

Service

The car was ready when they said it would be. I was advised what the cost would before hand.

Service

All matters were dealt with very well from booking to waiting time to service quality to price.

Service

Advice of other products with the sale was great.

Sales

The Sales Consultant, Robin Angell gave me a first class service.

Sales

Because everyone is so friendly

Sales

At all times they went out of their way to see my queries of any nature were answered promptly

Sales

Great ambience. Nice coffee and no one is pushy and everyone helpful

Sales

only went in for a service, came away with a new car!! Giving us an X1 courtesy car was an excellent move, as was was giving us the X3 when the new car had a fault on delivery - and thanks for the flowers and proseccoRobin A did well

Sales

Hand over a little theatrical! Too much time spent trying to persuade us to buy extra insurance and there was a lot of technical information to take in. The instruction book covers every variation many of which did not apply to car bought

Sales

as above

Sales

Great service

Sales

The Sales Executive went to great lengths at explaining the functions and controls of my vehicle upon collection - he was most knowledgeable in the functions and set-up of the vehicle

Sales

Very easy and pleasant transaction.

Sales

Very strong ownership from William Giles at BMW barons. No hard sell or typical car sales patter..Listened to my needs, gave options and was very goodI will buy further cars here purely because of this.

Sales

This score is a 3 and not a 5 because of the hard sell of insurance products (GAP , tyre , body damage) at the hand over of the car. This is not the behaviour I expect from a quality car producer such as BMW.My wife and I were very disappointed.

Sales

Everything was smooth from test drive to purchase and then the delivery, all happened in the expected time frame.

Sales

Both Sales person Robin Angell and Financial person were very pleasant and courteous.

Sales

As above, super service, I feel welcomed and along with the BMW genius, left feeling knowledgable about all aspects of the new car.

Sales

The most expert friendly service I have ever received when buying a car

Sales

Still can’t get Connected Drive tools to work properly. WiFi HotSpot setup still not worked

Sales

Everyone is very helpful - Mo especially was a pleasure to deal with despite an indecisive client!

Sales

We have dealt with the same sales person on the purchase of three vehiclesand have been very pleased with the service he has given us

Sales

Absolutely no problems, very proactive team.

Sales

Prompt care and service re all my car requirements.

Sales

Needed help with car's computer, but did not receive it.

Sales

Very good service from everyone

Sales

Friendly but professional service.

Sales

Very smooth and kept me up-to-date with any developments

Sales

Jack Chorley is the main reason I have given this answer, he is a highly personable, professional individual who went the extra mile to find me my perfect vehicle, with the specification I wanted. An asset to Barons BMW

Sales

Everyone is always attentive, friendly and welcoming.

Sales

Made to feel very special