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ABOUT BARONS CAMBRIDGE.

Find out more about what we do and our team.

Meet the team

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Kevin Appleton

Head of Business

Charles Aylard

BMW General Sales Manager
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Used Car Manager
  • Department BMW

Aidan Smith

BMW Product Genius
  • Department BMW

Alan Shutt

Local Business Development Manager
  • Department BMW

Anthony Murphy

Local Business Development Manager

James D'Arcy

Sales Executive & Motability Specialist
  • Department BMW

Jake Cummings

Sales Executive
  • Department BMW

Mohammed Elharrak

Sales Executive & Motability Specialist
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Will Giles

BMW Sales Executive
  • Department BMW

Robin Angell

BMW Sales Executive

Steph Johnson

BMW Sales Executive

Darren Lumley

BMW Used Car Sales Executive

David Hall

Aftersales Manager
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Department Aftersales

Andy Toseland

Workshop Controller
  • Department Aftersales

Nick Bell

Parts Manager

Sarah Moore

Service Advisor
  • Department Aftersales

Liam Bambridge

Service Advisor
  • Department Aftersales

Will Horner

Service Advisor

Charlotte Rowland

Retention Specialist

Mandy Taylor

Receptionist

Rebecca Hunneyball

Receptionist

James Trillwood

BMW Sales Executive

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

I would have liked to know earlier that car needed new wiper blades rather than having to return another day. Otherwise very satisfied with everything else

Service

Service was timely and staff pleasant. However, it's difficult to park at the facility sometimes and the courtesy car I was given was not clean and had faults.

Service

As above. I have been to accept that my BMW 1 series will just make a terrible noise upon start up from time to time. Service department just wanted to move me on as quickly as possible. No courtesy card was available for 6 weeks at the time!!!!

Service

Think it is overpriced. Found out that BMW now do service pack. At time of purchase this was not available. Service man told me it wasn't as good as the previous pack and wouldn't suit me

Service

Happy with the oil service, but on closer inspection of the invoice I discovered I had been charged £4.50 for washer fluid. I didn't ask for this and also wasn't asked if I wanted it. I regularly check the level and have a large bottle at home.

Service

Sales were great (Daren) Having the 'genius (Aiden) very useful. Getting a call returned has been difficult at times (when left for Daren and Aiden). After sales has been really poor with the service department - see below.

Service

No courtesy cars left due to the huge recall going on at the moment so I had to PAY for my own Enterprise rental car for the day :( Not the level of service you expect. Other than that the dealer was excellent.

Service

Brought it for a check up so why did you advise it needed 0.5 litres of oil but fail to top it up ?

Service

The car was booked in to have the break pads replaced which was done as requested. The video of the car survey was professional and useful. However i was given the wrong guidance as to the time it would take & not kept informed about the progress.

Service

My car has been totally fixed and there were no quibbles at all. This was a strange one as I bought the car from Sytner in Birmingham but the pre checks clearly weren't done and I had to take it to Barons for repairs who carried them out perfectly.

Service

There were no issues or problems with the experience and it was painless

Service

Very poor communication... no reply to phone calls and messages left

Service

As above told by one member of staff discs would be free Manager refused and told me was my fault as I used my cruise control too much Strange as I have never used

Service

Speedy reliable process with video evidence of advisory issue.

Service

Curt almost rude Service agent offset by Liam's greatly appreciated help.

Service

As above and the fact that I had requested a courtesy car, after booking in my car the CSA could not find it so found another and phoned me as I approached my home to ask. Me to immediately return the car as it was unroadworthy!!!

Service

see above

Service

Efficient service - knowledgeable support.

Service

Work was completed Ok, but later than promised. Car was washed and hoovered, thank you for that, but the windows were left smeary, I had to clean the windscreen before I could drive it.

Service

As above. Good service but the availability of BMW courtesy cars (> 3 months) and the additional cost of obtaining a 3rd party courtesy car (even booking 1 month ahead) is unacceptable.

Service

From ringing up to having the problem fixed everything went well. The technician who drove my vehicle and experienced the problem was excellent and gave me confidence that the issue would be fixed. It was fixed and I am pleased with the outcome.

Service

It wasn't easy to make the booking by telephone.

Service

I had to chase the garage to find out what was happening. And I was left without a car for over 5 days.

Service

Very long wait for a courtesy car, very good service on the day, car engine now doesn't sound right

Service

My car came back quickly and was cleaned inside and out also

Service

I was disappointed to have to pay for a courtesy car, and the parking and signage at the service centre is appalling.

Service

There was obviously oil spilt as had burning oil smell in the cabin for about 200miles. Not a big problem to be honest.

Service

Not a good handover bt rectified by James Trillwood on the day and the fools up call and email from Peter Speechley-Grove

Service

Waiting time at service reception?

Service

Having had my car recovered they had managed to turn it round for me within 48 hours. What more could you ask for!!?

Service

Car collected, serviced, washed and returned as promised.

Service

Still waiting on a call back concerning a fault on my car which was raised at the end warranty check but wasn't attended to. Collection/loan cars are now charged for yet your garage is in Cambourne.

Service

Overall a very good experience

Service

Bit of a performance to book service Through a centre They rang me back but when I answered it was just music So I thought it was just a sales call as not local number and didn't answer the next time Then I had to ring them back

Service

they notified me that the service and mot was due

Service

Car completed on time whilst I waited, tea and coffee and light refreshments offered

Service

good service car was not washed after service last time

Service

Friendly, efficient and good communication throughout the 'waiting' stay for service

Service

The problem of the jammed wheel nut was solved

Service

Did not get a call to say car was ready as the Service Department was very busy that day. Turned up at Dealership at the end of the day and, fortunately, the work had been completed (MOT and end of warranty check).

Service

Car serviced and MOT'd and returned in good condition having been cleaned and tidied. a video of the tyres and brakes condition was supplied giving a good idea how things were at the time.

Service

EXCELLENT CUSTOMER SERVICE WITH PEACE OF MIND.

Service

as per last answer plus to team there are always very friendly and helpful

Service

The parking was not good but everything else was great!

Service

Service was done as requested. Car could have been washed and cleaned

Service

The service pack I purchased was a on!

Service

Experience good re service - sometimes not easy to book a loan car. I live a fair distance away and like an automatic car to hire. Miss the biscuits and papers while waiting. Less of a personalised experience. Very hard to park -far too many cars

Service

Friendly staff. Fabulous show room.

Service

When I booked the MOT/Service, I asked for it to be fast tracked as I would have to wait for the car. This didn't happen and I ended up being stuck at the garage till 3pm!

Service

Friendly staff and comfortable surroundings in which to relax. Car was serviced in the stated time.

Service

Once in contact they are great and do what is required

Service

I was made to wait for too long.

Service

The work was carried out completely as expected by a professional team in an unrivalled environment

Service

Very good service representative, professional and efficient. Lower score due to the above.

Service

See above. The whole experience is shocking. Was significantly better under Elms, used to brag at how good it was to my mates.

Service

My car was returned clean and complete in good time with the minumum of fuss.

Service

Would have got a 5 but you didn't come to find me when car was ready

Service

Did the job faster than forecast so I did not have to be in Cambourne too long.

Service

The problem was identified and work started immediately to correct the fault.

Service

Had to wait weeks for an appointment to do a simple oil service. Service was booked as soon as the CBM indicator Indicated an oil service was required, but was showing overdue for about 3 weeks by the time the service was done

Service

see above

Service

The staff are very friendly and helpful. Nothing ever too much trouble. Easy to book services and get problems solved even if I just pop in on the off-chance.

Service

Car is running better than when I purchased it used a year ago.

Service

Service was delivered as promised.

Service

The only thing I was not happy with and I did report it to the service manager,was that the engineer disconnected my dash cam and didn't reconnect it ,and I wasn't made aware of it .It wasn't until 2 days later that I found out about it .

Service

car serviced with minimum hassle

Service

The service was carried out efficiently and quicker than first indicated

Service

As above can't fault the Camborne team

Service

Staff informative

Service

The dealership staff & service were fantastic but I paid £350 for a running-in service on my brand new M2 Competition which came with a 'complimentary' car wash for my car to be covered in dirty smears & water marks all over... very poor quality.

Service

The service area, and indeed the whole showroom at Baron's, comes across as cold. I was not given the service promised or expected and was then given an inflated price for the required repairs when compared with another local franchise partner.

Service

Dent not repaired during visit. When I took the car it went with a full tank of fuel & when I got the car back it had less than half a tank of fuel & when I mentioned this I was offered the tank to be refuelled the next time I pass the dealership...

Service

I have found the service to be very good and efficient.

Service

Booked in for investigation and technician identified the fault literally within 1 metre of starting a test drive! This was repaired under warranty and car collected later the same day. Communication throughout the day was excellent.

Service

Would normally have given 5 stars, but this time I booked my car in for an MOT well in advance of the due date and couldn't get a

Service

All calls go to a Call Centre - no direct access to local personnel.

Service

Booked the car in 4 weeks ahead of MOT & service.Took the car in at 9.00am, on the day, still not ready at 4.15pm, waited another 30 minutes. Car keys delivered to us by a pleasant, but junior person. Again, a cold & unimportant customer experience.

Service

Complimentary wash and vacuum was way below BMW standards

Service

I initially booked my car in because of a problem with the performance possibly related to the EGR Valve. Ended up with this not being fixed and a bill for other non related issues.

Service

Staff were all very courteous and helpful

Service

I had a problem with my car since purchased from Elms/Barons and it has taken 3 years to get it resolved which was at this last service. Brilliant that it has been fixed this time but felt like I was not taken seriously previously.

Service

See above

Service

The service rep kept in good contact with me regarding the repairs

Service

Customer service is really poor and needs improving. I needed a price for some Ad blue and to know how many miles I could drive with an illuminated light - i'm still waiting for my call back!!!

Service

The car was fine but there is a general atmosphere of lots of people floating about.. mostly with coffee in their hand full of their own self importance and seeming desidefly uninterested in seeing a customer get a good experience.

Service

Please see [1]. One of the service representatives is bordering on rude and dismissive whilst the asst customer care manager was excellent.

Service

Great service and support from the staf. Just wish it wasn't such a trek to get to

Sales

Friendly, patient, helpful, professional

Sales

Dealing with the BMW Centre in Cambridge was a pleasure - I felt that the sales staff were helpful and clear with their explanations about the car and finance options.

Sales

Very good service,member of staff very friendly,car delivered promptly.

Sales

Smooth process of ordering and purchasing a new car. Fantastic dealer contribution led me to buying from bmw. Was going to wait another year to save more money otherwise.

Sales

Charlotte Cinque really looked after me from start to finish and going out of her way to make sure swapping my old car for a new one went smoothly.

Sales

Barons BMW made the who process very stress free, simple and enjoyable. A big thank you to Jay Beverley for making this process a great experience.

Sales

Efficient, and Sales person kept me informed very well. On hand over I would of liked to have spoken to a what you refer to as a BMW genius, he was not in on that day I could make an appointment to come back, but would of preferred to do it that day

Sales

Only problem was key cover missing on drivers door handle but it was soon found

Sales

happy with the deal and the car

Sales

No issues, good communication all the time.

Sales

As above. I wasn't even shown the car before.

Sales

Salesperson didn't answer queries promptly. Total cost of ownership was not highlighted until at the very end after I had bought. Had to keep leaving messages to call me back. There was a delay in delivering my car, and problem getting wheels change

Sales

Nothing was ever too much for Robin Angell, he is an excellent Sales Person.

Sales

As above. BMW still have my winter wheels which I want to sell on, that's £1300 of wheels I'm still waiting to be returned. I also don't have the tow hook cover for the front of the car. I'm sure this part could have been provided with a day or two.

Sales

Excellent service overall. Staff seemed very busy - sometimes difficult to get hold of them for an update.

Sales

Staff very helpful.

Sales

Excellent service.