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ABOUT BARONS CAMBRIDGE.

Find out more about what we do and our team.

Meet the team

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Kevin Appleton

Head of Business

Charles Aylard

BMW General Sales Manager
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Used Car Manager
  • Department BMW

Aidan Smith

BMW Product Genius
  • Department BMW

Alan Shutt

Local Business Development Manager
  • Department BMW

Anthony Murphy

Local Business Development Manager

James D'Arcy

Sales Executive & Motability Specialist
  • Department BMW

Jake Cummings

Sales Executive
  • Department BMW

Mohammed Elharrak

Sales Executive & Motability Specialist
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Will Giles

BMW Sales Executive
  • Department BMW

Robin Angell

BMW Sales Executive

Steph Johnson

BMW Sales Executive

Darren Lumley

BMW Used Car Sales Executive

David Hall

Aftersales Manager
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Department Aftersales

Andy Toseland

Workshop Controller
  • Department Aftersales

Nick Bell

Parts Manager

Sarah Moore

Service Advisor
  • Department Aftersales

Liam Bambridge

Service Advisor
  • Department Aftersales

Will Horner

Service Advisor

Charlotte Rowland

Retention Specialist

Mandy Taylor

Receptionist

Rebecca Hunneyball

Receptionist

James Trillwood

BMW Sales Executive

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Staff informative

Service

The dealership staff & service were fantastic but I paid £350 for a running-in service on my brand new M2 Competition which came with a 'complimentary' car wash for my car to be covered in dirty smears & water marks all over... very poor quality.

Service

The service area, and indeed the whole showroom at Baron's, comes across as cold. I was not given the service promised or expected and was then given an inflated price for the required repairs when compared with another local franchise partner.

Service

Dent not repaired during visit. When I took the car it went with a full tank of fuel & when I got the car back it had less than half a tank of fuel & when I mentioned this I was offered the tank to be refuelled the next time I pass the dealership...

Service

I have found the service to be very good and efficient.

Service

Booked in for investigation and technician identified the fault literally within 1 metre of starting a test drive! This was repaired under warranty and car collected later the same day. Communication throughout the day was excellent.

Service

Would normally have given 5 stars, but this time I booked my car in for an MOT well in advance of the due date and couldn't get a

Service

Booked the car in 4 weeks ahead of MOT & service.Took the car in at 9.00am, on the day, still not ready at 4.15pm, waited another 30 minutes. Car keys delivered to us by a pleasant, but junior person. Again, a cold & unimportant customer experience.

Service

All calls go to a Call Centre - no direct access to local personnel.

Service

Complimentary wash and vacuum was way below BMW standards

Service

I initially booked my car in because of a problem with the performance possibly related to the EGR Valve. Ended up with this not being fixed and a bill for other non related issues.

Service

Staff were all very courteous and helpful

Service

I had a problem with my car since purchased from Elms/Barons and it has taken 3 years to get it resolved which was at this last service. Brilliant that it has been fixed this time but felt like I was not taken seriously previously.

Service

See above

Service

Customer service is really poor and needs improving. I needed a price for some Ad blue and to know how many miles I could drive with an illuminated light - i'm still waiting for my call back!!!

Service

The service rep kept in good contact with me regarding the repairs

Service

The car was fine but there is a general atmosphere of lots of people floating about.. mostly with coffee in their hand full of their own self importance and seeming desidefly uninterested in seeing a customer get a good experience.

Service

Please see [1]. One of the service representatives is bordering on rude and dismissive whilst the asst customer care manager was excellent.

Service

do not feel valued

Service

poor customer service, no apologies for the utter shambles that it was poor knowledge of work to be carried out

Service

Great customer service- polite and courteous staff.

Service

seamless service a pleasure to wait

Service

I asked for my car to be vacuumed but not washed, the car was washed.

Service

They were good I do survey done first that Pass which is good Then they done the service in a quicker time which is great

Service

As above plus the cost of oil service was extortionate

Service

easy to get hold of and to talk to

Service

The service was carried out efficiently and promptly, the service staff were polite, pleasant and helpful and the car was returned clean

Service

Nice people. Nice environment. On time servicing.

Service

There is still a problem, probably four wheel alignment - will re-book.

Service

See next question as there isn't sufficient space to answer in this box !

Service

Happy with reception and service quality however I was not given details of work that needed to be done when the car was handed back. First indication that I needed to get repairs done was when viewing the video report and reading the service report.

Service

It was only my persistence that the car was underperforming which resulted in a major software upgrade. BMW should be advising customers in advance.

Service

Hopeless booking process. Service desk staff who don't understand cars. Never anywhere to park my car. They never returned my service book until I asked 2 days later. Even making a complaint was hopeless.

Service

High standards expected - high standards achieved

Service

Still awaiting some loose ends to be tied up such as confirmation of extra years warranty and having to return the car for some teething problems but satisfied overall.

Service

Excellent attitude and service.

Service

Waited a month for booking, problem due to the tow bar. I was quoted £240 to remove the rear bumper and check the wiring. Tow bar company came out the same day And repaired in less than one hour. Unrelated problem still exists, another month wait.

Service

No courtesy cars available, had to wait 6 weeks for a service, to get a car would have been circa 8!

Service

Staff always very friendly and helpful making booking in and picking up the car painless. Went the extra mile and brought my car to the front door as it was raining.

Service

Efficient, courteous, punctual

Service

Following an oil leak caused by them, they did not replace the wiring insulation that had been degraded due to the leak and the injectors were still not clean. They replaced the engine cover

Service

I had to turn around & take the car back due to a tyre pressure warning light

Service

Hayley was looking after us. She was brilliant, kept us updated.

Service

Quite efficient although could have been more service desks manned to speed up the initial response.

Service

told them about a part needed for the boot they said it would be ordered we are still waiting needed new wipers sent email back to do the job when the car was picked up the wipers had not been changed and they said they never received email

Service

Developed a slow puncture. Called service early January to be told that the earliest they could see the vehicle was in February. Passed from pillar to post until I contacted Adam who sold me the vehicle. He and Hayley then were brilliant.

Service

Well looked after and able to answer all queries. Presentation of new car in special reception area was rather over the top, even without a band or drum roll!

Service

All expectations met

Service

Very good,professional and friendly service

Service

Fast, friendly service that is reasonably priced

Service

Two points for improvement: In your email reminder of the date it would be helpful to be reminded of the time as well. I had also asked for a body work estimate; when I brought the car in I was told the person doing these was no longer working there.

Service

Quality personal attention;

Service

The service was fine - took 2 hours and was completed effectively2 things - the car wash left my windows very streaky and I ended up cleaning them myself and I dont seem to have the normal service record book in my car with a stamp on it?

Service

Good service for warranty work. Valet was of a poor standard compared to the high standards that you have set on previous occasions.

Service

Job done, staff friendly.

Service

I was very satisfied with the Cambourne Barons service.They have always tried to inconvenience me as much as possible

Service

My only criticism relates to the difficulty I had booking my service. I did so well in advance (about 5 weeks) to ensure that courtesy car would be available, but for 2 weeks was told it was too early to log the service in your schedule.

Service

You picked the car up on the wrong day for the last service. The following week when the car broke down it could not be recovered to barons because it was after 5 pm!

Service

it always works from start to finish.

Service

Given conflicting service advice when speaking to two different service staff when making booking. All other aspects of the service went smoothly.

Service

I remained at the showroom whilst the service was taking place. The staff are courteous, friendly and willing to assist with my queries regarding my service plan and updates to the navigation system. A Very Big Thank you.

Service

Faultless experience.

Service

Excellent service and very politeKept me updated with progress all the way

Service

This is now the third time the car has been to Barons and each time the service has been atrocious, it will not be going back. Treated like an inconvenience, daughter(whose car it is)definitely seen as a young girl that knows nothing taken advantage.

Service

Completed efficiently within the timeframe provided

Service

Service completed efficiently and on time

Service

Phone me.

Service

Nice environment, pleasant staff, nice loan car

Service

Nothing was ever too much for Robin Angell, he is an excellent Sales Person.

Sales

As above. BMW still have my winter wheels which I want to sell on, that's £1300 of wheels I'm still waiting to be returned. I also don't have the tow hook cover for the front of the car. I'm sure this part could have been provided with a day or two.

Sales

Staff very helpful.

Sales

Excellent service overall. Staff seemed very busy - sometimes difficult to get hold of them for an update.

Sales

Excellent service.

Sales

Mostly down to the attitude of staff .

Sales

I did not like the over sell of the insurance products

Sales

Good hand over

Sales

Because I cannot fault the experience or the product

Sales

Very helpful dealership

Sales

Advice of other products with the sale was great.