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ABOUT BARONS CAMBRIDGE.

Find out more about what we do and our team.

Meet the team

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Kevin Appleton

Head of Business

Charles Aylard

BMW General Sales Manager
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Used Car Manager
  • Department BMW

Aidan Smith

BMW Product Genius
  • Department BMW

Alan Shutt

Local Business Development Manager
  • Department BMW

Anthony Murphy

Local Business Development Manager

James Farrow

Corporate Assistant
  • Department BMW

James D'Arcy

Sales Executive & Motability Specialist
  • Department BMW

Jake Cummings

Sales Executive
  • Department BMW

Mohammed Elharrak

Sales Executive & Motability Specialist
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Will Giles

BMW Sales Executive
  • Department BMW

Ben Bryan

BMW Sales Executive
  • Department BMW

Robin Angell

BMW Sales Executive

Steph Thompson

BMW Sales Executive

Darren Lumley

BMW Used Car Sales Executive

David Hall

Aftersales Manager
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Department Aftersales

Andy Toseland

Workshop Controller
  • Department Aftersales

Nick Bell

Parts Manager

Sarah Moore

Service Advisor
  • Department Aftersales

Liam Bambridge

Service Advisor
  • Department Aftersales

Will Horner

Service Advisor

Donna Knight

Call Hub Executive
  • Department BMW

Charlotte Rowland

Retention Specialist

Mandy Taylor

Receptionist

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Good experience for both service items. Doesn't get 100% as second appointment was a "while you wait" and had the expectation it would take 40 minutes. It took over 90 minutes...

Service

Wrong code on worksheet for our service plus package and was told I had to pay for new wipers! However excellent gentleman on the service desk when we went to pick the car up soon put that right and changed the wipers, first new set. Thank you Peter

Service

Always treated very well. Just a shame I have to make so many trips and there never seems to be any courtesy cars available which is slightly worrying.

Service

car booked in and handled smoothly

Service

Quick, efficient service. Car was collected and returned washed & cleaned.

Service

Service staff are very helpful/professional and friendly, making the experience very customer satisfying.

Service

Polite efficient staff on check in and check out. Work to cars carried out efficiently and in time stated and car returned in a very clean state.

Service

I don't feel that the staff at Baron's are particularly helpful. They can appear dismissive and sometimes condescending. This is in stark contrast to sales staff who are very helpful. Communication also poor, no update phone calls for example

Service

Staff was rude and did not show any care. My problem is still there after 3 weeks.

Service

further update on progress would have been great

Service

No complaints and I had a courtesy car

Service

As above. Also did not receive promised call to say when work would be complete so I could negotiate the A14 from Newmarket (roadworks both ways around Cambridge) in time to pick up my car before branch closed. Had to travel back following morning.

Service

everything worked smoothly on the day

Service

No. It was the delay in getting booked in especially as the mot was running out

Service

.

Service

From confirming the appointment by text and email, quoting the price, expecting me on the day, and calling me when my car was ready - all excellent!Finally, the service was great value, one of my friends was very surprised at the cost!

Service

Completely satisfied, all work was carried out as requested, and good communication when the car was ready for collection.

Service

As above although garage were brilliant and offered 7.00 an appt to get me back on road

Service

Engine service completed but they had no pollen filters in stock, so car will have to go back a second time.

Service

Peter is the only person that even returns phone calls. Hire more Peters

Service

Poor experience arranging service booking (see above)Quotation for bodywork repair didn't materialise even after chasing on the day. I was told it would be posted to me. It has never arrived so will go elsewhere.

Service

car was cleaned but it wasn't the best clean. We also asked for a fault to be looked into (rattle/squeak on the steering column), when collecting the car no one could confirm whether this fault had been checked, it hadnt as it still remains.

Service

Due to having to call to find out the status of my vehcle. Also not having my call returned.

Service

Bought the 240i there and had the M Sport difusser fitted by them. I was given a good deal and at all times they satisfied any questions i wanted answersd.

Service

Appointments availability, service, car wash included, nice waiting area.

Service

Very helpful

Service

Prompt and friendly service, good value

Service

There was a long queue to check the car in for service, but everything else was great.

Service

All info given to me so that I can understand it

Service

Nothing is too much trouble

Service

Would have been a 5 star but my next device indicator was not reset which results in me having to take it back which is a 2hr round trip

Service

Service personnel on day of service no problem.

Service

Staff spent time with me identifying fault.

Service

I wasn't informed a service was due and had to call the dealer myself. When I arrived I wasn't informed it was an "all day" thing. They had no courtesy cars available. Luckily they were able to organise it in 2 hours

Service

Had to chase status of vehicle myself

Service

serive +MoT carried out without any issueHeadlight sensor issue NOT resloved

Service

Service carried out efficiently. Showroom pleasant environment to wait in. I didn't think the car was washed particularly well. I was surprised they didn't have memory stick in stock to update the satnav, and 2 weeks later I'm still waiting.....

Service

See previous comment. Was very satisfied! Completed what I would expect of them. Please see comment below. Unhappy that survey process will not accept my score of "4".

Service

Using the collect and return system meant that communication was by phone. Good service documents were returned with the car. An email follow up to me was good, but didn't have the attached video, when I queried this there was no reply.

Service

The Sales executive who deals with me, Alan Shutt made sure I was being taken care of. I liked the one-to-one experience.

Service

job was done in a timely manner and car valeted

Service

Jake Cummings

Service

prompt attention at service department , Knowledgeable Technician who spent time discussing the problem to diagnose the fault . On completion of repair again prompt attention by service department who ran through the repairs .

Service

Once through. Helpful and responsive. Explained investigations and solutions to two problems. Sorted rapidly.

Service

Service was completed quickly and as I chose not to stay on site, I was kept up to date throughout the day as to how things were proceeding.

Service

Had to leave the car for two days which was unexpected. This was due to being notified of the defect at 4.00 pm having dropped the car off at 8.00 am that same day.

Service

Perfectly happy but I had agreed on the phone that I would arrive at 10.30 and when I arrived at 10.10 was told that the booking had been made for 9am. The car was cleaned inside but not the boot. So not perfect, but certainly pretty good.

Service

Because Tom failed to send the promised estimate of repairs so I had to go elsewhere to get the job done.

Service

once service booked no issues but again very expensive to maintain.

Service

Nice environment. Use of curtesy car.

Service

efficient collect and deliver and work carried out as agreed

Service

Service took a bit longer than they had initially told me over the phone.Internet in the waiting area was not working.Fewer refreshments available compared with prior visit

Service

For the reasons given above. Not 5 stars as we have had some less than satisfactory experiences with the parts dept

Service

Service itself was fine, but booking was difficult. Didn't work online, never received callback, and getting through took over 20 minutes on the 3rd attempt.

Service

Service was very good

Service

Charlie and his team are truly outstanding and we’re very helpful and kind during this service

Service

Friendly and efficient staff who wanted to please.

Service

Quick, high quality service, easy to arrange appointments and good reminder service.

Service

Hard to get phone calls answered, wasn't told of tyre defect until collection but once in dealership service and facilities good and can do attitude. So mixed overall.

Service

Service desk team were very efficient and knowledgeable and looked after me very well. They explained what was going to and later what had happened (service wise). Very friendly and made sure I was happy.

Service

The service at Barons BMW Cambridge was excellent. I had a Fast Lane Service arranged for 2 days after I called for an appointment. Service open early (7.30am) but I arrived at 7.10 and they saw me straight away. As promised the service and car wash

Service

Staff were friendly, could not do enough to be supporting and make the process as streamlined and straightforward as possible

Service

Speed in checking tyres (i.e. my request)

Service

I booked 2 months in advance to have my car collected and returned to me. I was advised that my car would be collected between 8-11am. At just before 11am I chased, and was advised this would b3 looked into. I then chased Barons separately a

Service

On handover day, Mo was waiting at reception with a big smile, what else could you ask for? My 530i looked amazing, it brought a tear to my eye. A big thank you to Mo and Barons BMW.

Sales

Would have scored higher, but had a dent on a fold that needed repairing, so delayed the delivery a few days!

Sales

Small problem rectified relatively painlessly post-purchase

Sales

Because of the attractiveness of the premises as a first contact with the brand, then the efficiency of the staff, and of course the pleasure of driving our new X3

Sales

Outstanding service and attention

Sales

Time frame from inquiry to delivery was spot on. No hard sell, time to reflect.

Sales

Very similar reasons as for the response to question 1.

Sales

great car, great service

Sales

Everything went very well on the day

Sales

Professional, flexible and understanding.

Sales

Very happy with the process and service

Sales

Show room was very wheelchair friendly. All staff happy and friendly. Clean well laid out.

Sales

Adam and his finance man were superb

Sales

What a fantastic level of service from everyone that we came into contact with at the BMW centre from our initial greeting at reception, through the sales process to final collection of the car.It was a pleasurable experience every time we went in.

Sales

A real credit to BMW - simply outstanding

Sales

Confident in service provided by Ben Bryan

Sales

Staff were friendly and efficient and everything went well.

Sales

Ben was extremely helpful and friendly throughout the whole process, always on hand to answer queries when necessary and wasn't too 'sales' whilst still fulfilling all of the necessary requirements! I would happily buy from Ben again.

Sales

A great product with a friendly efficient service